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Marketizing Your Website


SUPPLEMENT: (Often unnecessary) sources
of additional cost in the web design process

This list of added costs supplements is an educational piece for clients that supplements Dr. Tong's 2-part article, Marketizing Your Website.


Requests by the client for services not included in the original estimate.
 
Design specifications provided by the client that incorrectly or incompletely specify what the client actually wants.
 
Design revisions called for by the client that are above and beyond those described in the design process described above (such as revisions to the commitments made in an earlier stage of the design process, or major rather than minor revisions of any work completed by Enchanted Websites, or repeated revisions of any work completed by Enchanted Websites).
 
Text that is in need of re-typing (or extensive editing, such as for correcting numerous typographical errors).
 

Text that is in need of typing in (such as text sent by Fax or hardcopy, rather than in electronic form).

 
Web pages that require a great deal of text formatting.
 
Substantive changes to client-submitted text after the web pages have been constructed.
 
Images or graphics supplied by the client that need to be scanned in.
 
Images or graphics supplied by the client that need to be reformatted, resized, or edited (e.g., touched up) in any way.
 
Custom graphics that needs to be created either from scratch or as a composition of other graphics or images.
 
Requests by the client for re-designs (or re-re-designs) of already created web page graphics.
 
Changes, reformatting, or conversion to another format of a sound or music file.
 
Long-distance phone calls (such as to the client or to the client's graphic designers).
 
Travel expenses.
 
Creation and production of any printed materials (e.g., brochures, manuals, posters, etc.); or creation of graphics or text intended for use in printed materials as well as web pages.
 
Reproduction of (all or part of) the client's website or web pages (e.g., reproduction on floppy disks, zip disks, CD-Roms, or any other portable computer medium) for any purpose whatsoever.
 
Any additional education and consultation.
 
Obtaining specific programs or plug-ins whose need is entailed by the client's requests.
 
Hiring outside contractors for special-purpose work, entailed by the client's requests.
 
Obtaining specific hardware, computer equipment, or other equipment whose need is implied by the client's requests.
 
Obtaining specific licenses or copyrights whose need is implied by the client's requests.
 
A calling by the client for a total number of products to be displayed on the website that is significantly higher than the original estimate.
 
Meetings or dialogs with the client that are not a necessary part of the design process described above.
 
 

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