INTERNET
CHANNELS
|
Search
engines |
57%
|
Email
messages |
38%
|
Links
from other websites |
35%
|
Banner
ads on other websites |
7%
|
OFFLINE
CHANNELS
|
Word
of mouth |
28%
|
Magazine
ads |
25%
|
TV
ads |
14%
|
Periodical
articles |
11%
|
Vendor
catalogs |
11%
|
Newspaper
ads |
9%
|
Radio
ads |
2%
|
Mail
ads |
2%
|
|
|
The
percentages represent how many people use each channel to find
websites. Because people use multiple channels, the percentages
don't add up to 100%. |