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Useful Statistics


High traffic sites represent good examples of combining effective website design with effective marketing (both online and offline). Whether these examples are directly applicable to you depends on whether the same design and marketing issues arise in your marketing niche. (For instance, the decisions made a highly trafficked search engine portal site may not all be relevant to a mid-size commercial product site.)


number of monthly surfing sessions: 18
number of unique domains visited monthly: 48
page views per month: 797
page views per surfing session: 43
time spent per month: 9 hrs, 50 mins
time spent during surfing session: 32 minutes
average duration of a page view: 44 seconds
Source: Neilsen NetRatings, April 2002

most addictive web categories (average time per visit):

  • finance and investment (including banking): 21 mins, 33 secs
  • news and information: 15 mins, 47 secs
  • family and lifestyles: 14 mins, 32 secs
  • search engines, portals and communities: 13 mins, 27 secs
  • travel: 11 mins, 57 secs

Source: CyberAtlas, Feb 2002


50 most highly trafficked US web properties -- Note: a "web property" can consist of many individual websites, all owned by the same parent company. We have chosen a representative website.


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